Vodafone, Oxford Street

ITAB Lighting UK provides complete lighting package for flagship store.

ITAB Lighting UK provides complete lighting package for flagship store.

Vodafone UK has opened a new three storey flagship store on Oxford Street in London, and ITAB Lighting UK has provided all of the lighting. Retail lighting specialists ITAB, were selected as the perfect partner to design and manufacture the full lighting package – from top to bottom.

Vodafone’s new store is situated on the world’s most famous high street – Oxford Street – offering 1.5 miles of shopping at over 300 shops, including more than 90 flagship stores. Standing out from the crowd is essential, so the new Vodafone store provides customers with unique, interactive experiences. It also launches a wealth of new ideas and a fresh take on how a tech shopping experience should look, feel, and operate. The new concept offers everything from experiential zones and hospitality, to work spaces for business customers and ‘click and collect’ zones. Services include instant software and hardware repairs.

Faced with a demanding brief, ITAB Lighting has provided a wide range of luminaires to differentiate these areas. This sets the store apart from the throng of retailers with conventional lighting design. The overall theme illumination is provided by ITAB's L8 Lighting System. This contemporary linear system is specially adapted to fit seamlessly into the slatted Hunter Douglas ceiling. This is augmented by additional feature lighting using bespoke design Twin Gimbal Downlights. These luminaires are also specially designed to fit precisely into the distinctive ceiling, providing adjustable directional lighting.

Customer consultation zones are highlighted by attractive Corona circular pendant luminaires. These provide supplementary lighting to private booths and consultation tables. Product Experience Zones give manufacturers the opportunity to showcase new product launches and their flagship devices. Localised lighting for these areas is provided by stylish Sombrairo pendants. The luminaires feature an opalized prismatic diffuser for glare control and even illumination, whilst the black finish reflector ensures a defined cut-off. The light, and therefore customer attention, is focussed onto the display areas.

In London on business and need somewhere to work? New Workhub zones offers business and enterprise customers free wi-fi, coffee and a quiet space. Ideal for meetings or a flexible working space, these areas are illuminated by a combination of Sombrairo pendants and LDLP downlights to create a productive, distraction free environment.

To complete the installation, customer stairwells feature innovative recessed, wall mounted LED profiles. These provide glare free illumination and a distinctive feature that emphasises the red and white Vodafone corporate branding. Back of house, staff, office and core areas all benefit from the use of Owl 600x600mm LED panel luminaires. Owl luminaires provide a wide and even distribution of light, for optimum visual comfort and high efficiency. The full fit-out project management for this landmark store was provided by Hill Project Services Ltd.